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Africa Startups

The August 2021 Pitch Event

The pitch event happens as the last module (Module 10) of our Entrepreneurship Bootcamp. 

On 31st August 2021, the Zidicircle Entrepreneurship Bootcamp (Spring cohort) got to pitch to our pool of investors and partners for a chance to get funding or commercial networks. This was part of completing the training.

Our entrepreneurs came from an array of sectors, including:

  • Digital Media Creatives (IAMNATIV)
  • Human Resource Services Digitalization (EssentialPeople)
  • Green Economy-Solar powered cooling system (Kibanda Poa)
  • Fintech- Small Businesses Financial Management App (Kuungana Technology)
  • eCommerce (Bendera)

Pitchers and company logos

The Pitch

Every pitcher (entrepreneur) was required to create a pitch deck highlighting important aspects of their business. Here are some of the topics that the pitch decks had.

must-have topics in a pitch deck

With a succinct, well-thought-out and engaging pitch deck, the pitchers were able to explain their businesses’ concept and value to potential investors. It took each pitcher a maximum of three minutes to dive in and give a clear picture of their businesses and what they intend to do.

The goal of a pitch is to tell the company’s story in a short, engaging way that will pull in the investor to want to know more about the company, but still give enough information for the investor to make a buy-in decision.  

Clarification and Grading

Once the entrepreneurs make their pitches, the judges take them through a Q&A session to clarify investors’ interest points to make the buy-in decision easier. The judges on the August Pitch Demo day had a host of questions for our entrepreneurs.

These were the August 31 Pitch Demo Day judges:

judges photos

One crucial point to note though is that it’s a huge misconception that the only reason startups pitch is to get funding. Although this is mainly the case, some entrepreneurs don’t necessarily need funding. Some entrepreneurs may need commercial networks and partnerships instead.

So, if you need market entry and penetration networks or even international distribution channel networks, you can still pitch for a chance to get them.

Once the judges got the clarification they needed, they had enough information to grade the entrepreneurs. On a scale of 1 to 10, the judges graded the entrepreneurs based on the:

  • Attractiveness of the business idea
  • Clarity when pitching
  • Entrepreneur’s presentation skills
  • Economic logic of the business
  • Ease of implementation and
  • Quality of the value proposition

The average grade pointed to the entrepreneur’s skill set. So, the entrepreneur with the highest points got first place and with first place came amazing awards. 

The Winners and Awards

To us, all our entrepreneurs were winners because they put in considerable effort to understand their businesses and they were also willing to share their stories to get the ask they needed.

Here are the awards each pitcher won:

Caroline Kamya, the founder IAMNATIV

Caroline Kamya, the winner

After an excellent pitch, Caroline, the founder of IAMNATIV scooped the following prizes:

  • Zidicircle Conditional investment of 5000 Euros
  • Volition Advisor session in Digital Marketing Strategy, Content, and Advertising.
  • An investor readiness program by Fledgerr and then conduct fundraising on Fledgerr’s main platform
  • A complete product prototype designed by The Bhub with a value of up to 3K USD, go-to-market tools through The Bhub’s partnership with AWS and Mixpanel, and early user acquisition support, including a data science consultant, 2 years of free AWS hosting credits worth $5k and Mixpanel hosting credits worth $10k.

Olivia Decker, the founder Bendera

Olivia Decker, the first runner up

Olivia, the founder of Bendera and Kenya Hub took second place after an amazing pitch, leading her to scoop the following awards:

  • A potential consideration for investment by Zidicircle
  • Free digital marketing for a month by HT Media

Caitlin Seandel, the founder Kuungana Technology

Caitlin Seandel, Second runner up

Caitlin, the founder of Kuungana Technology took third place after her wonderful pitch, leading her to get the following awards: 

  • A potential consideration for investment by Zidicircle
  • A five-day co-working pace pass at Nairobi garage Karen

Aggrey Anduuru, the founder EsentialPeople

Aggrey Anduuru, Eunique Award

Aggrey, the founder of Essential People got:

  • A Free 1-month digital marketing by HT Media

Faith Obange, the founder Kibanda Poa

Faith Obange, green economy award

Faith Obange, the founder and CEO of Kibanda Poa scooped:

  • A potential consideration for investment

These awards were made possible by the collaboration of our partners:

Partners logos

The Next Pitch Event

The next Zidicircle Entrepreneurship Bootcamp pitch event is set for 27th January 2022, where our Autumn cohort from an array of sectors will pitch to investors. These entrepreneurs come from different sectors, including:

  • Ecommerce
  • Accounting
  • Agriculture

Learn more and join us here.

Read more

ZidiCircle partners with SNV to launch the GrEEn-Diaspora Venture Backers Programme targeting green angel investors in Ghana and the Diaspora

Investor workshop at a past event

Accra Ghana/Amsterdam The Netherlands, 01-09-2021

Zidicircle and SNV (Netherlands Development Organisation) have partnered to launch the GrEEn Venture Backers programme. The programme aims to equip investors in Ghana and the Diaspora who are seeking to invest in Ghana’s green economy with the knowledge and skills to start investing in green SMEs in the Ashanti and Western regions.

The two organisations strive to build synergies and coordinate activities to support sustainable growth, development and financial inclusion of green entrepreneurs through diaspora investment, mentorship and portfolio management. Therefore, they plan to mobilise and strengthen diaspora, international and local investors to support green SMEs led and owned by youth, women and returning migrants by facilitating access to innovative financing opportunities and solutions.

The collaboration is expected to result in additional complementary activities in future that may contribute to a sustainable green and circular economy in the Ashanti and Western Regions of Ghana, such as the upcoming 3-day regional investment fora.

The GrEEn-Diaspora Venture Backers programme, a four-week virtual training, will focus on green businesses and SMEs in three sectors namely, Food and Agriculture, Renewable Energy, as well as Water, Sanitation and Hygiene (WASH).

Due to the partnership, this programme will be offered free of charge on condition that participants commit to invest a set minimum amount post-training.

Since November 2019, SNV in Ghana has been implementing the Boosting Green Employment and Enterprise Opportunities in Ghana (GrEEn) project. The GrEEn project is a four-year action from the European Union, the Embassy of the Kingdom of the Netherlands in Ghana, SNV Netherlands Development Organisation, and the United Nations Capital Development Fund (UNCDF) and aims at creating greater economic and employment opportunities for youth, women, and returning migrants by promoting and supporting sustainable, green businesses in two selected regions in Ghana: the Ashanti and Western regions.

As part of the GrEEn Project, SNV Ghana runs incubation and acceleration programmes that support green businesses and start-ups at the early stages of development to make better use of natural resources, be energy efficient, properly manage waste and pollution, and operate profitable business ventures.

According to SNV Ghana’s Senior Incubation and Acceleration Advisor on the GrEEn Project, Genevieve Parker-Twum,

The structure of most investment facilities makes it nearly impossible for early-stage businesses to access critical funding for growth. With funding from the European Union and through the GrEEn Project, we are excited about this opportunity to work with angel investors in Ghana and the diaspora, as it offers many opportunities, unlocks the much-needed affordable funding and brings the investors closer to the SMEs. On our part, the GrEEn incubation and acceleration programmes will focus on supporting the SMEs to be investment ready so they can take advantage of the great opportunity this programme presents“.

Zidicircle has been facilitating investments, mentorship and business incubation services both to the diaspora and in-country programmes in African countries since 2016. In 2021, Zidicircle launched the Venture Backers Programme targeting in-country investors and diaspora professionals who are interested in investing in SMEs in their home countries. In May, Zidicircle partnered with SNV Ghana to conduct the first-ever GrEEn-Diaspora match-making programme.

“To me it’s a dream come true. Having both the local investors in African countries such as Ghana, and the diaspora contribute to sustainable development through venture investing in the green economy is a game changer. With the current funding landscape, very few mainstream investors are willing to take the risks associated with the green sectors, and what SNV is doing with the support of the European Union is commendable. We are plugging in to simplify green investing by a step-by-step learning approach with real case studies and de-risking mechanisms that will support the climate goals”.

Fridah Ntarangwi, Zidicircle’s Managing Director

The GrEEn-Diaspora Venture Backers Programme seeks to further develop and strengthen the green entrepreneurship ecosystem in Ghana. Zidicircle and SNV are partnering to train and support angel investors in Ghana and the diaspora on how to invest in already trained and vetted green start-ups and SMEs.

The programme will run quarterly every year, starting September 2021 until November 2023.

Green Economy

The International Labour Organization (ILO) defines a green economy business as one that contributes to protecting and restoring the natural environment, and reduces the harm caused to it. It is also productive, fair, and secure.

In the context of the GrEEn project, green businesses may include one or all of the following aspects:

·         Efficient use of resources, e.g. energy, water

·         Protection of natural resources, e.g. soil, water, forests and biodiversity

·         Reduction of waste and losses (especially in relation to food crops) along the value chains: e.g. through solar drying and solar cooling facilities

·         Promoting the circular economy, e.g. re-use, upcycling and recycling

·         Reduction of carbon emissions

·         Resilience against climate change, e.g. conservation agriculture and climate-smart agriculture

·         Reduction of waste and pollution

Qualifications

The Ghanaian or Diaspora angel investor should be a motivated and passionate professional with a broad interest in the venture capital space and driven to find and fund exceptional green businesses in the three sectors.

Zidi B.V is a business incubator and investments advisory firm based in the Netherlands that is promoting inclusive entrepreneurship and financing for the Diaspora Entrepreneurs in Europe & SMEs in Africa. Zidi does this by providing training, mentorship and investments to diaspora entrepreneurs who partner with local SMEs in Africa. Zidicircle has headquarters in the Netherlands with entrepreneurship and investments chapters in Ghana, Kenya, Germany and has hosted diaspora entrepreneurs from 24 African countries. Zidi has been recognized by the European Union’s Emen Project as one of the migrant-led initiatives that promote inclusive entrepreneurship in Europe and has been nominated by the European Women Payments & Fintech as Initiative of the Year (2018).

SNV Netherlands Development Organisation is a not-for-profit international development organisation that makes a lasting difference in the lives of people living in poverty by helping them raise incomes and access basic services. We focus on only three sectors and have a long-term, local presence in over 25 countries in Asia, Africa, and Latin America. Its team of over 1,300 staff is the backbone of SNV.

SNV has been present in Ghana since 1992 and operates from its national office in Accra with project offices in the Western, Ashanti, and Northern regions.

The programme is open for applications. Read more and apply here

For any comments or correspondent please email info@zidicircle.com

 or greenghana@snv.org

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Meet Aggrey Anduuru; Building Future work places

In one of our entrepreneur’s stories, we feature one of our spring cohorts, Aggrey Anduuru, the proprietor and CEO of Essential People.

We asked Aggrey a series of questions, whose answers we hope you, our Zidicircle community, will find enlightening, insightful, inspiring and motivating

Q: What is the name of your venture?

A: Essential People… trading as Essential Business Advisory Services Limited

Q: What does Essential People do?

A: We are a people business. We are into recruitment, selection, placement, compensation, learning and development services. Following the change in the workplace following COVID 19, we strive to build workplaces of the future… that value human capital as an asset and not as a liability

Q: What is the history of your business?

A: I have been in the family business for close to 30 years, but formally got involved in HR in 2008, following my graduation from USIU. In 2014, my mum and company CEO passed on following a long-term illness. I took over the leadership of the family business in October of that year. In 2020, in response to new challenges and opportunities in human development such as Digitalization, Biometrics, AI, Cloud computing…remote working: I took a look at the position of the business in this changing world and realized if we don’t pivot then in 5 years we would have lost our position in the market to agile competitors. We conceived Essential People to reflect a new focus on people-process engineering as opposed to just hiring to fire when the fit isn’t right…

Q: How did the idea for Essential People come about?

A: Essential People…is a tribute to the legacy of my mum. The family business is called Essential Management Consultancy Services Limited, but that is a mouthful and I wanted something that was easier to say…so Essential People was born. We also desired to repurpose ourselves, especially after COVID 19 broke out. New challenges arose such as Safety and Health at work, supply of manpower during the pandemic, and working from home. All these created a different business environment from that which we operated 20 years ago…and with that the realization that change was here

Q: What would be your 3 key pieces of advice from your journey to fellow entrepreneurs?

A:     

1) Never walk alone…and I don’t just say that because I’m a Liverpool fan ?

2) Seek advice and seek partnerships that will grow you and test you. Secondly don’t be afraid…

3) Thirdly be humble enough to say sorry when you mess up

Q: What triggered you to take part in the bootcamp?

A: I wanted to start afresh…and was looking for energy and ideas from the start up space. I also really want to work with Bhub to build a killer cloud based HRNIS system

Q: What have you learnt so far from the program and how have you applied the lessons learnt?

A: Pain points. I learned to listen to customer and client pain about my service delivery and it was humbling. Two clients; I’ve already written letters of apology for performance that was below expectation, and devised action plans to correct behaviour

Q: Where do you see your business in 3 years’ time? And what will it take for you to get there?

A: I want to build a business that provides solutions to human capital challenges such as recruitment and selection of talent that is the right fit, performance management systems that bring out the best of the employer-employee collaboration, learning and development opportunities that will empower all employees regardless of rank or position.

I want Essential People as a PEO that can be counted on to maximize the full potential of everyone… To get there we need assistance in putting in place systems and processes. We also need mentorship and partnerships more so to assist in the move to ultimately attain International Certification

Q: Would you recommend the program to other entrepreneurs?

A: Yes

Q: Do you have any advice for other starting entrepreneurs?

A: Don’t be afraid to explore new opportunities and relationships.

Q: How can interested parties find you? A: Our website is www.ebas.co.ke  Our physical address is Jogoo Rd Plaza, 2nd floor, Door 09.

Email:aanduuru@gmail.com

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